Business Intelligence / Global Operations & CX Analyst
Leading analytics across e-commerce, customer experience, commercial performance, and operations.
Portfolio · 2026Business × systems
Bala
Prakash
Data & Analytics
Specialist
6+ yearsacross retail
+ e-commerce
+ e-commerce
BI · Data Science · AI-Driven Insights
Currently leading business intelligence, global operations, and customer experience analytics for a fast-growing retail startup.
IntroductionThe work matters
The work matters
when the business moves.
I'm Balaprakash Ananthakumar, a Data & Analytics Specialist at Wild Fork, part of JBS, working across business intelligence, global operations, and customer experience.
I connect commercial performance, customer behavior, operations, supply chain, and leadership priorities so teams can see what is happening, why it matters, and what to do next.
With a Master's in Data Science, I move comfortably from detailed analysis to an executive decision room. Outside work: boxing, cricket, painting, cars, cinema, and books.
$1.75Mannual operating cost saved
$300Kcarrier charges recovered
18%revenue growth enabled
12%conversion improvement
Selected work · swipeFourteen systems.
Fourteen systems.
One business lens.
Swipe horizontally through every case. Each one connects a business question to a measurable operating outcome.
01
Customer intelligence
Business outcome78 → 92NPS across both in-store and e-commerce experiences
Omnichannel Customer Intelligence & NPS
A weekly decision system connected in-store and e-commerce NPS, customer comments, product issues, supplier signals, and regional performance—helping teams act on the experience behind the score.
02
Service intelligence
Business outcome1 sourcefor service demand, workforce optimization, issues, and agent performance
Customer Operations Intelligence
A centralized service-intelligence platform moved Freshdesk data into Snowflake and turned customer conversations into executive workforce, issue, and agent-performance reporting.
03
Commercial growth
Business outcome700K → 770Kcustomer base in four months, supported by stronger commercial visibility
Marketing & Growth Intelligence
A connected measurement system brought sessions, media spend, sales, customer acquisition, retention, and Meta offline conversions into the same commercial view.
04
Product intelligence
Business outcomeFull historyof product pricing since inception reconstructed from SAP
Product, Pricing & Supplier Intelligence
A commercial intelligence layer connected historical pricing, competitive position, product-level customer feedback, repeat behavior, supplier performance, and assortment decisions.
05
Margin improvement
Business outcome$1.75Mannual savings and a 35% reduction in operating cost
Operational Cost Optimization
A profitability model exposed products with negative contribution margins and inefficient volume-to-box ratios. Scenario testing helped teams reshape the assortment without sacrificing sales volume.
06
Last-mile growth
Business outcome18%revenue increase through better delivery coverage and routing
Distance Matrix Routing Engine
An AI-driven routing engine that assigns each order to the nearest eligible store. A two-stage geographic filter lowered API cost while improving dispatch accuracy.
07
Executive reporting
Business outcome25+decision dashboards built and maintained for senior leadership
Data Visualization & Reporting
An enterprise reporting layer designed for leadership action across operations, logistics, marketing, product performance, finance, and granular P&L visibility.
08
Forecasting
Business outcome$150Kannual savings with forecast error consistently below 5%
LSTM Forecasting System
A store-specific forecasting system for weekly gel-pack demand across 18+ locations, incorporating seasonality, holidays, delivery cadence, and manual business adjustments.
09
Financial visibility
Business outcome2 marketsone self-service source of truth across U.S. and Canada
P&L Automation
An automated model unified sales, costs, media spend, freight, returns, and operational inputs from 12 source tables for U.S. and Canada teams.
10
Commercial growth
Business outcome12%conversion improvement from more relevant recommendations
Product Affinity Analysis
Association analysis across roughly 2,000 SKUs surfaced valuable co-purchase patterns for cross-selling, product visibility, placement, and inventory decisions.
11
Customer strategy
Business outcome10%sales growth from better-targeted commercial actions
Customer Segmentation Model
A clustering model organized customers across geographic, demographic, behavioral, and loyalty dimensions into a practical commercial framework.
12
Financial recovery
Business outcome$300Krecovered, plus up to $250K in recurring annual savings
Carrier Invoice Data Audit
A forensic audit across weekly carrier files exposed unjustified surcharges and billing inconsistencies while informing ZIP strategy and contract discussions.
13
Data foundation
Business outcomeDailydecision-ready reporting across core business functions
Enterprise Data Warehouse Automation
End-to-end pipelines transformed multiple raw business streams into governed models for daily, bi-weekly, and ad-hoc leadership reporting.
14
Cloud modernization
Business outcomeClouda scalable analytics foundation replacing fragmented legacy flows
Cloud ETL / ELT Migration
A cloud migration workflow moved legacy data through structured transformation and modeling into a scalable reporting foundation for business users.
How I workBusiness context first.
Business context first.
Technology in service of it.
The business question leads. The technology follows—chosen for clarity, speed, reliability, and the decision it enables.
01Customer intelligence
02Product & supplier intelligence
03Commercial growth
04Operational optimization
05Executive decision systems
06AI-assisted analytics
JourneyA career built
A career built
across disciplines.
Master's in Data Science
Advanced analytics, machine learning, and decision science, completed with a 3.98 GPA.
Business Analyst · Analytics Engineer & Data Insight
Connected commercial reporting, customer segmentation, pricing, and cloud modernization.
Bachelor's in Civil Engineering
Built the analytical discipline and systems thinking behind a career in data and business strategy.
Portfolio · 2026
Customer intelligence · Business intelligence · Global operations · Data + AI
Bala
Prakash
annual operating cost saved
carrier charges recovered
revenue growth enabled
conversion improvement
Introduction
Built where business
questions become systems.
I'm Balaprakash Ananthakumar, a Data & Analytics Specialist at Wild Fork, part of JBS, working across business intelligence, global operations, and customer experience. Over 6+ years in retail and e-commerce, I've focused on helping teams understand what is happening, why it matters, and what the business should do next.
My work connects commercial performance, customer behavior, operations, supply chain, and leadership priorities. I enjoy turning unclear questions into practical systems, visible trade-offs, and measurable actions that strengthen growth, efficiency, and the customer experience.
With a Master's in Data Science, I move comfortably from a detailed data model to an executive decision room. Outside work, I'm into boxing, cricket, painting, cars, cinema, and books—including a year when I read sixty. Above all, I'm grateful for my parents, my wife, and the people who are part of my life.
Experience across
Selected work
Multiple Systems
– One Business Lens
Hover a tile to preview it. Click to keep it open. Each project connects a real business question to a measurable operating outcome.Tap a project to explore it. Every case connects a business question to a measurable outcome.
Omnichannel Customer Intelligence & NPS
A weekly decision system connected in-store and e-commerce NPS, customer comments, product issues, supplier signals, and regional performance—helping teams act on the experience behind the score.
Omnichannel NPSVoice of customerProduct & supplier intelligence
Business outcome78 → 92NPS across both in-store and e-commerce experiences
Read full projectThe work matters
when the business moves.
I bring customer understanding, commercial priorities, and operational reality into the same conversation. The goal is never more reporting. It is a clearer decision, stronger execution, and an outcome the business can measure.
History
A career built
across disciplines.
Wild Fork · JBSMiami, USA
Business Intelligence / Global Operations & CX Analyst
Leading analytics across e-commerce, customer experience, commercial performance, and operations, with work contributing to major savings, growth, and stronger executive visibility.
Saint Peter's UniversityNew Jersey, USA
Master's in Data Science
Expanded a business foundation into advanced analytics, machine learning, and decision science, graduating with a 3.98 GPA.
L'atelier DesignRemote
Business Analyst · Analytics Engineer & Data Insight
Connected customer segmentation, commercial reporting, and cloud modernization to pricing, targeting, and measurable sales improvement.
SRM UniversityIndia
Bachelor's in Civil Engineering
Built the analytical discipline and systems thinking that later became the foundation for a career in data and business strategy.